My Experience

  • Jimmie Johnson for Carvana Racing in front of indycar

ResumE

  • Worked for 7 years in several roles across brand marketing, field marketing and strategy. Launched the #1 new beverage innovation item in 2019 with the Red Bull Peach Edition.

  • As the Director of Brand Marketing, I was responsible for integrated campaign strategy across advertising, social media, brand partnerships, experiential, e-mail, PR/Communications and product marketing. Led the brand partnership with Jimmie Johnson for Carvana Racing including ideating a docu-series, “Reinventing the Wheel,” which was honored with a Webby.

  • CMO of high growth, coffee and tea start-up founded by influencer Emma Chamberlain with direct-to-consumer and retail distribution. Developed strategies and integrated campaign plans for growth across digital media (paid, organic and retention channels), partnerships, PR, experiential and shopper marketing. Led the brand’s launch in Walmart, Whole Foods, Albertsons Companies and Target.

REINVENTING THE WHEEL

For our partnership with Jimmie Johnson for Carvana Racing, I wanted to tell the story of how this NASCAR legend was approaching his second season in INDYCAR. This docuseries shows the challenges he faced navigating this completely different racing style as well as the triumphs, like racing in the INDY500, his childhood dream. Carvana’s production team partnered with Shutterstock and Director Dan Bradley to tell this story. This docuseries was honored with a Webby.

Think for a drink

For the launch of Chamberlain Coffee’s canned lattes in Walmart, we showcased the founder, Emma Chamberlain, interacting with unsuspecting shoppers via a game of trivia in order to win a can.

DTC Podcast

I sat down with DTC Podcast host Eric Dyck to discuss marketing strategy at a talent-led brand, retail launch initiatives and what I learned about experiential marketing and driving trial at Red Bull.